However, if there is a magic button you can press and everybody they know also moves off TikTok together… they’re willing to pay you $30 a month for that to happen. So it’s a trap. Literally a product market trap. Because everybody is losing utility. But the first one to move out, because the community is held hostage, they lose even more utility, so nobody wants to move out. Which is why we work, for example, through the Project Liberty Institute with Governor Cox in the state of Utah in the US. They passed this year the Digital Choices Act.

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