But there are people who build such alternatives but really struggle to solve the problem called the “cold bootstrap.” Because most people are trapped on those large platforms already. There was a study a couple years ago of the US average undergrad person using TikTok. And if you want to convince them to quit TikTok, you have to pay them money. Turns out on average you have to pay them $60 a month for them to quit using TikTok. They’re that addicted.