We needed to handle that fast. If we do not do that, if this goes viral and the Minister of Education goes out and says bullying is bad, it actually makes it worse. We needed to handle this in 24 hours. All the participation officers huddled together. There was a great idea from the Ministry of Health and Welfare participation officer, which we turned into action. The very next 2 p.m. press conference, everybody wore pink. The health minister wore the pink mask, looking very hip. Regardless of gender, everybody wore pink. The Instagram, Facebook, whatever avatars of all the trending brands all turned pink. The very next day when the boy comes to class, he has the most hip color, the most sought-after color.