This broad listening—it’s not broadcasting—this broad listening network really paid dividends. For example, not long after we started rationing out masks, there was a young boy, 10 years old, calling 1922, the hotline, saying, “You’re rationing our masks in schools. That’s great, but I got pink ones, which is not great. All the other boys in my class have blue ones, like standard medical grade masks, but all I got was pink ones. I don’t want to wear pink to school. I’ll get bullied.”