So instead, we worked with the “participation officers” (POs) embedded in each ministry and agency. They did a very quick, crowdsourced survey and we found the “uncommon ground”—the one thing that both sides could agree on. The very next day at 2 p.m., we released this meme where a Shiba Inu, a Doge-like dog, a very cute spokesdog for the CECC, put her paw to her mouth saying, “Wear a mask to remind each other to keep your dirty hands from your own face.”