In response to this civic deliberation, Taiwan last year became the first country in the world to require “Know Your Customer” (KYC) for all online advertisements. If Facebook runs an ad without KYC and someone is scammed out of five million dollars as a result, Facebook is not only fined but is also jointly liable for that five million. After this law took effect in January of this year, if you scroll through Facebook or YouTube now, you will see almost no scam ads. There has been an overall reduction of over 90%, a remarkable success that did not come from banning content. Regardless of what an ad says, we insist that there must be a real person behind it, not half a million puppet accounts.