So it’s not that we manufactured that urgency, but rather we put people in the mood of figuring out what the short-term urgency is—the thing that if we don’t solve, we stand no chance of solving everything else after that. Kind of like a blocker in the path. Then, using that, last March, we sent 200,000 random SMS texts just asking, “How do you feel about information integrity online? What should we do together?” That led to a very successful KYC (Know Your Customer) co-created law last May. So, yeah, you can take a chronic issue, do another even bigger diamond process before the first diamond, and just ask people, “What’s your preferred ideal scenario? What’s the ideal climate future?” Then you turn around and ask, “What is the one short-term thing that would block this future from happening?” And then you concentrate on that.