And as simple as, you know, not using a plastic bottle, but simply refilling from your local environmental action’s office, that simple action on the Fong Cha phone app shows you how much you’re contributing and how much it’s being appreciated by people all over the world who are on the same mission. So, this is another thing digital technology that can help. It can build associations that transcend borders. So armed with the social object that is global and the interconnected local assembly and associations I think that is how we can begin to realize people’s actions to act beyond borders. But it still feels like acting in a small community. It’s just that it’s now a community of value, not of neighborhood, of physical space.

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