Well, TikTok is only banned in public sectors and places run by public sectors. So if you are an adult using your own phone connection, TikTok is actually not banned. However, the young people vote with their choices. We’re a very rare country in which, across the past couple of years, usage of TikTok did not grow. Rather, the young people by and large prefer, as I mentioned, the Fediverse—or the Federated Universe—like Threads.net, run by Meta. If you post Threads into the Fediverse, and I don’t use Facebook or Threads, I can subscribe to you on some other platform but still interact with you normally. So that’s the off-ramp and on-ramp. And even though we’re just 24 million people, there are more daily active users of Threads than any other country on Threads, which is quite amazing. So by shaping the norm, people can voluntarily move to a platform they understand and expect without the country banning it for everyone.

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