For example, when we see AI-generated deepfakes, we don’t censor them. Instead, we sent 200,000 text messages to people around Taiwan asking, “What should we do together?” They came up with good ideas, like a “provenance-first” media environment where advertisements—including those by public figures—use digital signatures to authenticate content. We prioritize this kind of KYC (Know Your Customer) safety over advertisement engagement rates. The watchword must be “Safety Over Engagement.”