Now, we map out the facts and then we ask just one simple question to everyone: How do you feel about it? This is really the key because everybody is an expert in their own feelings. There is no judgment in terms of feelings. If people feel that UberX is not covering their rural areas very well, then they can say, “I feel that the rural areas are not being covered well.” Nobody can say that this feeling is right or wrong. It is just their feeling.