For example, people in their 70s and 60s, because they read some reports from Europe around AstraZeneca, they don’t prefer AstraZeneca. They would say, “We prefer Moderna.” There are people in certain age brackets, like 30 years old, who really root for the local team, the home-brew, the Medigen. But there are people who swear Medigen is toxic and they will only get BNT. I got all four brands just to make a point, but anyway, the point is that we knew there was going to be an anti-vax polarization attack down the road. Instead of debunking that, we turned that energy into civic participation. Basically, a ‘my vaccine better than your vaccine’ kind of friendly competition. Because of that, Taiwan does not have an anti-vax political faction. Everybody got vaccinated, but still to this day, people would believe that only the one that they got works, and the other ones are fake.

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