One quick example: a couple of years ago, there was a study that showed for an average US undergraduate using TikTok, if you want to convince them to move off TikTok, you will have to pay them on average $60 per month. So they lose that much utility if they go cold turkey on TikTok. However, if there is a magic button they can press to move everybody they know also off TikTok, they’re willing to pay you $30 per month for that to happen. And so in a normal market, that shouldn’t happen, right? But this is not a normal market. This is a product market failure. People are squeezed into TikTok not because they enjoy it, but rather because everybody else was also there, and then if you quit, you lose the community. It’s an extractive model.