But we can go further now, especially with language models. We can scale the process of listening into broad listening. Last year, another example: Taiwan faced a lot of scams, advertisements featuring Jensen Huang, the Taiwanese NVIDIA CEO. Last March, if you opened Facebook, chances are you’d see Jensen’s face trying to give back to Taiwan by giving you free investment advice or free cryptocurrency. If you clicked it, Jensen actually talked to you. It sounded just like him. Probably not Jensen, but a deepfake running on an NVIDIA GPU.