And now, a couple of years ago, into this already exhaustive system of high PPM, people introduced increasingly powerful generative AI. And again, we’re entering now the AI slop era. “Slop” means content free from relational nutrition, optimized not for nourishment, but purely to keep us addicted. And we used to talk about the importance of “human in the loop.” But with AI slop, “human in the loop of AI” feels like a hamster in the wheel of a hamster wheel.