Instead of people following one another, unsolicited content gets pushed to keep us engaged, we’re told, to the screen. But then the maximizing OS, when you use it to train an AI, it learns to maximize attention at any cost. And so it learned the best way to do engagement is through enragement. Because if there’s something that is building relationships, you see very good content, then you think about it a little bit, maybe you go offline, maybe you start meeting people, and then you don’t get addicted to your screen that much. But if there are social divisions that can fuel attacks, if they amplify the extremes, then it sparks outrage, and people get addicted to the screen all the time.