It is not yet mainstream (main feeds remain largely anti‑social), so we are pushing to make bridging the default. We are working with Bluesky, the Fediverse and others. A key blocker is switching cost: if you move alone from TikTok to another network, you lose your social graph. Studies show an average U.S. undergrad might demand money to switch alone, but would pay to move together with their circle — first movers suffer most, so almost no one moves.