This is very important and as I mentioned in Taiwan, digital and plural are the same word, shuwei, and so ‘digital’ to me is not about replacing in person human connections. It is always about finding better ways to link to people who you maybe, initially, didn’t know, like strangers, even though they’re your neighbours or that people who initially you felt are kind of indifferent, not curious, and then discover things, actually you do commonly care about, which is again difficult to do in an in person setting. Hard to break the ice.