So, in 2015, we figure out that we can flip this For You feed around. Instead of individualized recommendation—parasitic AI—we can have a For Us feed that fosters the kind of statements or feelings that connects people from different sides very concretely. When you get into the Uber discussion, for example, we use the Polis platform out of Seattle, and the platform basically shows you a fellow person’s sentiment and then you can say I agree or I disagree. Once they get responded this way, you see your avatar moving towards the group of people that share similar views. So, you see, for example, initially, there’s like four different fragmented clusters and these clusters represent the pro-Uber, pro-taxi, pro-rural plays, or pro-transportation law camps. And so, if you click into each one camp, you can see what unites them and then we give what’s called bridging bonus.