In humor, there’s also a real call to action. I’ll use another example. In early 2020, early in the pandemic, we started rationing out masks and, at the time, nobody quite precisely know how the mask interact with the new virus. There was people in Taiwan who said only N-95, the highest grade mask, is useful because of our SARS experience. Wearing a mask actually harms you and N-95 is the worst, and so, the science is out there, we don’t actually know. So, what we did, again, is to find this uncommon ground and we pushed out this public service announcement. A very cute dog, Shiba Inu, putting her paw to her mouth saying, “Hey, wear a mask to remind each other to keep your unwashed dirty hand from your face,” and we monitor tap water usage and the polarization just died down because people who laughed about the Shiba Inu message, reassociated mask use to hand washing which is a very non-polarizing topic.