So there is less bridging. And there’s also internal polarization. If a person whose spiritual community, professional community, family community, and so on, only have this person in common, then in this person, there’s also a fragmentation, a balkanization of the spirit, so to speak. That is what we also try to formulate in the new paper, “Prosocial Media,” what we call coherent pluralism. The idea is that just as advertisers would like to pay for brand-building opportunities like Apple during the Super Bowl or something like that, where everybody shares in a common experience (which is increasingly impossible in this fragmented, itemized, individual precision targeting of advertisement and social media that strip-mines the social fabric), now people would also like to kind of sponsor content that heals the divide between their communities. So that if my spiritual community and my professional community see this piece of content that shows to me that both communities are enjoying it, and it’s a piece of content I can then use to bridge my two communities together, the theory is that people are willing to subscribe, to pay for that sort of thing. It provides a different revenue model as opposed to the current strip-mining, individualized advertisement auction model.