Yes. If a platform is advertiser-driven, it lumps people into micro-cohorts for targeting. That is invisible to ordinary users. As a result, people may see a viral post and think it’s “consensus,” when it might just be popular in a specific silo. Conversely, truly unifying content might remain hidden if the algorithm doesn’t highlight shared resonance. This leads to a false-consensus effect (where we overestimate how widely an extreme view is shared) plus a hidden-agreement effect (where people don’t realize how many others share a moderate stance).

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