Whereas anything that let the intermediary capture what you’re talking about, even though they don’t plan to monetize it or to train a supervised model to let you click on the advertisement or whatever, they still retain the data and it always adds to their shareholder, their board meeting and pressure, saying, we’re sitting on so many direct message data, why don’t we monetize it? And so on. So just making a habit of using good privacy technology is a good first step in denying those big techs the kind of material they can use to build precision persuasion machines.