Like in Taiwan, we’ve been doing this for a year now. There was a pilot project called the Sports Data Altruism Project. You can see online. It’s at data-sports.tw. The main idea is that you can go to the gym or local schools, sports center, or whatever, and do some exercises and voluntarily donate the non-personal data portion of that particular data. So, that’s the main idea. And so, it is informed content. We run privacy enhancing technology. We ensure that downstream, there’s no access to any raw data. It cannot re-identify you, but it is very high-quality data. It’s important not just for people designing insurance or universal healthcare policies, but also for fellow citizens that want to know whether this kind of exercise is doing any good with my age and conditions and things like that. So, it’s great for fostering a habit of participating in exercise in a way that feels empowering and empowers people.

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