So, think of like a chat bot. You send the model an encrypted version of the question you’re going to ask it. The model operator knows nothing about your question. But through homomorphic encryption, the model can send back its response to you anyway. And then, only you can decrypt its response. So, it is advanced encryption algorithms like this that we’re investing in accelerating that we believe will very clearly delineate between non-personal data on one side and PII, Personally Identifiable Information or data, on the other side. Whereas currently it’s very much a gray zone with like k-anonymity and so on. It’s partially identifiable, somewhat re-identifiable and so on. But we think we need to look at the web3 world where there is like, you know, zero trust all around. And they have developed ways to cryptographically separate these two kinds of personal and non-personal information.

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