It’s not just only their own customer, but the CEO, Kevin Plank, belief in that is because having a user community will allow them to get a lot of insights about sports apparel users, not necessarily just Under Armour.
It’s not just only their own customer, but the CEO, Kevin Plank, belief in that is because having a user community will allow them to get a lot of insights about sports apparel users, not necessarily just Under Armour.