And that's a surprise, a genuine surprise to many of them. So to your question about revenue, actually, if people want to maximize division, they don't need other people now. They can just go into the hamster wheel of AI slop. AI can generate divisive content at industrial scale without involving actual people in those videos. It's happening. Right, it's happening. And so I think what people are seeing now for the first time, for many... Is that this peak polarization, peak addiction is exactly like junk food that hijack our reward system. And the hamster really has no steering power over where the wheel is going. And therefore, relational health is back.