By saying, oh, look at this cute Shiba Inu. She's putting her paw to her mouth, saying, wear a mask to protect you from your dirty, unwashed hand. And so if you like to wear a mask, I don't like to wear a mask. You're just reminding me to wash my hand. What's to be angry about it, right? So with the repeated application of broad listening and creating uncommon ground, the surprising common ground, we de-escalated the anxiety around the pandemic and through humor over rumor made the resilience possible.