One thing though is that if the power asymmetry is too big, if we do not have a choice between receiving care from a tech vendor there's no way to switch to some other vendor, there's no way to bring our data from this conversation to another conversation, then there's simply no incentive for the monopolistic provider to be attentive anymore. And this happens again and again when a service is small, like when it's an upcoming social media platform, usually it's very attentive, it's very responsive. But at some point, when the majority of population is on that platform, suddenly it doesn't care about you anymore, right? And this is not something that can be overcame with engineering alone; usually it takes policy.