So, you generate a much richer, much more thick data set when it goes to those vendors. They still sign on to the same pledge that was the voted in results from the deliberative polling. But then when they're training their AI systems, then those AI systems can additionally agree on the thick context that is provided by the deliberative process itself. I love to introduce the use of sense making and the bridging maps and more importantly, reflect that back to the people so that people can maybe chat to a care assistant and ask what was agreed on the previous deliberation. And now I have this real situation. How do you compare against that and so on.