Yeah, indeed. I think one response I got from our previous podcast was that people really loved the energy of Plurality, which is about turning conflict into co-creation or co-production. However, people also want a very concrete, very actionable framework that they can put into their AI systems or evaluate the AI system they're using today, to test whether they're actually paying respect to humanity as a whole, and so I think that is why we really went very, very nitty-gritty engineering when it comes to applied ethics here with 6-Pack of Care.