Yes. And there's a famous study a year and a half ago — an average undergrad in the US using TikTok. If you ask them to move off TikTok, then you will have to pay them almost $60 a month so they lose that much utility, like FOMO. While everybody else is still on that hamster wheel, but if there's a magic button you can press that can transplant everybody around them and themselves into some other non-dopamine-based platform, then they're willing to pay you almost $30 a month.