Just like everything else in our world though, isn't our global economic system, our national economic system, our corporate economic incentives are based on dollars and we get clicks for dollars. So, you know, when we use social media, we get some benefit and a lot of times it's dopamine based instead of oxytocin based to make a generality, but it results in an economic gain for some individual or corporation. Does this still combat that at all? Or how does that play into this?