And so, it de-escalated the temper of the people, and also, we measured water use, it really increased. So my point here is that if we can be more popular than the polarization messages, then the whole society absorbs that attack and becomes actually much more pro-social at the end. But if we don't talk about these things publicly, if people just deal with it individual by individual, using some literacy, critical thinking, it doesn't work, actually. It is only the competency of people exercising their civic muscle that can take care of each other and also feel much stronger together. I call this "six-pack of care." This is something that I'm developing in Oxford.