And then there were a lot of advertisements for health supplements for the elderly, a lot of advertisements for, I think I was pretty sure it was 國民黨 (Kuomintang) because the demographics of people watching me as the american looking at this, this is like Fox News and appealing to kind of baby boomer political attitudes followed by commercials for supplements, pharmaceuticals. Is that the same? Is that exactly a good template for you or is there something else?