One of the things that I think people who come to Uber, I’ll use this as an example, that they find really satisfying as a customer is that experience where you order your car, you get in it. You take you ride, you get out, and you don’t stop to pay. It’s automatic. It happens. It’s seamless. People who get used to it then take a taxi at one point, and they try and walk out without paying because they get so used to that.