Yeah. And I think that’s also really fascinating. I was just mentioning that I’ve spent now three days in the country and I’ve really enjoyed it. But one of the most interesting things to me was, I think it was on the MRT or something where we scanned a QR code and it led us to the fan page on Facebook. I feel like it’s so good to see that these platforms are being used in conjunction. Because my personal thought around this is that people will speak where they speak. It’s very difficult to take them to another place and get them to engage.